Lead Industry Marketing Manager - Healthcare

Job description

Overview The Lead Industry Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given go-to-market segment or plan area. This role focuses on building comprehensive go-to-market strategies establishing audience-specific thought-leadership initiatives and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. The Industry Marketing Manager collaborates with sales leaders field marketing portfolio marketing and integrated marketing to plan and execute go-to-market and plan area campaigns. ​ Responsibilities: - Operate as a trusted advisor to business leaders and sales; lead the development, execution and management of the most complex and high risk marketing strategies and campaign themes - Partner with other marketing and sales areas, such as demand creation, sales enablement and market intelligence, to ensure effective execution of campaign programs - Develop and manage marketing plan and budget in support of sales goals - Own and promote the marketing plan; this includes, but is not limited to: market analysis, budget m...