Social Media Associate Director (E6121)

Job description

Social Media Associate Director (E6121) - 260157 : KNW-D80 Description: Job Summary: The Social Media Associate Director will transform IEEE's enterprise social media into a world-class brand storytelling engine. The incumbent will translate the brand narrative and messaging into a social media content strategy. This position will also work closely with the Marketing Planning team. With over 21,000 unique social media pages and 100 million followers across the enterprise, this role is critical in establishing a "freedom in a framework" operating system that balances central governance with high-impact execution. This position reports directly to the Senior Director, Brand & Marketing Communications, and has no direct reports. Key Responsibilities: - Social Media Strategy & Operating System - Strategy: Develop and implement a proactive, enterprise-level social media strategy across platforms including Instagram, LinkedIn, Facebook and X. - Campaigns & Content: Develop and own a comprehensive social media calendar. Build an operating system to continuously concept and produce high-visibility social campaigns and video content. - Leverage enterprise tentpole moments, stories, and achi...