Head of Game Design

Job description

As Head of Game Design, this role will lead the creative vision and player experience across the Game Studio portfolio. Working across bingo, slots, instant win, table games and free-to-play products, the role will shape innovative, engaging and commercially successful gaming experiences for players. This is a senior creative leadership role, combining strategic thinking with deep expertise in gameplay mechanics, player psychology and visual storytelling. Leading a multidisciplinary team of Designers, Artists and UI specialists, the role will ensure games are not only compliant and high-performing, but genuinely entertaining and industry-leading. What you'll be doing: Creative vision & innovation: Help shape and deliver the Game Studio and Content strategies across the portfolio Define the visual direction, gameplay mechanics and overall player experience of tombola games Lead the development of innovative game concepts, themes and social features that differentiate the brand in the iGaming market Explore and adopt emerging technologies, including Gen AI, to support and enhance the game design process Ensure player journeys are intuitive, engaging and optimised across all platforms...