Sales and Marketing Operations Manager

Job description

About The Role We are seeking a highly analytical and process-driven Sales and Marketing Operations Manager to join our Revenue Strategy and Operations team. In this pivotal role, you will bridge the gap between marketing strategy, sales execution, and data-driven decision-making. The ideal candidate will optimize the entire lead-to-revenue funnel, streamlining operations and leveraging data to enhance overall business performance. Responsibilities: - Full-Funnel Reporting: Develop, maintain, and automate integrated dashboards that provide actionable insights into the entire customer journey, from initial marketing touchpoints to closed-won sales. - Performance Analysis: Analyze data across the full tech stack (CRM, Marketing Automation, Web Analytics) to identify trends, conversion bottlenecks, and high-growth opportunities. - Attribution & ROI: Collaborate with finance and leadership to refine attribution models, ensuring clear visibility into marketing's contribution to the sales pipeline and overall ROI. - Forecasting: Define and track key performance indicators (MQLs, SQLs, Win Rates, CAC, LTV) to provide accurate revenue forecasts and identify potential risks. - Tech Stack Ma...