Director of Digital Growth & AI Marketing

Job description

Director of Digital Growth & AI Marketing Location: Texas Overview This is not a traditional digital marketing role. It is a growth leadership role responsible for building and operating an AI-first marketing engine across multiple (90) brands.The expectation is not incremental improvement. The expectation is step-change performance through automation, AI, and disciplined execution. Core Mandate Build and operate a digital growth engine that: What You Will Own 1. Search & AI Visibility (SEO / AEO / AIO) 2. Growth Strategy & Prioritization 3. Conversion & Landing Page Performance 4. Video, Content & Distribution Strategy 5. Social & Email Ecosystem 6. AI-Driven Marketing Application 7. Performance & Analytics Partnership Model with AI Architect (Non-Negotiable Clarity) To ensure speed and eliminate overlap: This Role (Director of Digital Growth) Expectation: This role must be highly effective at translating strategy into system requirements and partnering with a technical counterpart to execute at scale. What “Great” Looks Like - Wins across SEO, AEO (Answer Engine Optimization), and AIO (AI Optimization) - Design and manage demand strategies that adapt to occupancy, pricing posture...