Manager, Brand Marketing

Job description

Company Description The Regional Brand Marketing Manager (BMM) leads regional marketing initiatives to increase brand awareness, strengthen brand affinity, ensure relevance, and drive consumption—ultimately attracting new users and building brand loyalty. BMMs embody our commitment to giving a global brand a local presence by creating, planning, and executing innovative local brand campaigns, while maintaining consistent and accurate brand representation. As a key member of the Marketing team, you will lead the development and implementation of local, consumer-focused marketing programs that bring the brand to life through multiple elements of the marketing mix. Job Description: CONSUMER INSIGHTS: Serve as the eyes, ears, and voice of the consumer by using your understanding of regional insights, demographics, and psychographics to shape brand marketing strategies and their execution. Develop inclusive and culturally relevant brand marketing communications and experiences that authentically reflect and celebrate the region’s diverse communities. Continuously identify emerging consumer trends and uncover opportunities for Red Bull Marketing to engage consumers in new and exciting wa...