Media Marketing Manager

Job description

Position: Omnichannel Media Manager Location: Mechanicsburg, PA (ONSITE) - Relocation assistance is available Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time) Who We Are: West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees! Purpose of Position: As an Omnichannel Media Manager at West Shore Home, you will focus on the training, development, and performance of the Media Buyers and Analysts, with the goal of improving the media results. The position will take ownership of KPI’s such as CPL, CPLI, Issued Leads and Cost of Marketing. This position will handle data tracking and measurement, media partner management, media negotiations, and budget/target planning and tracking. Key Role Accountabilities: - Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising. - Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM. - E...