Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Job description

Job Title: Director of Growth & Performance Marketing Location: Remote (U.S. or International) Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs ROLE MANDATE: Own patient acquisition and revenue growth across all locations. This is a performance role. Accountable for: Leads Conversions: Patient starts: Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels. CORE ACCOUNTABILITIES: Lead Generation: Drive qualified leads (calls, forms, bookings) Build predictable, scalable acquisition system: Conversion Optimization: Improve lead → consult → treatment start Identify and fix funnel drop-offs: SEO & Local Search (GMB): Own rankings and visibility across all locations Increase calls and direction requests: Fix underperforming markets: CRM & Attribution: Ensure full funnel tracking (lead → start) Build clear attribution model: Eliminate untracked leads: Paid Marketing: Scale ROI-positive campaigns: Cut non-performing spend immediately: Reviews & Reputation: Increase reviews per location: Build repeatable review acquisition system: Vendor Management: Manage SEO, development, and marketing vendors Enforce KPIs: Replace un...