Senior Audience Development Manager - Commercial Group

Job description

Lead audience development strategy for CG artists, driving measurable growth across Social, Streaming, D2C and First party data. This role owns end-to-end digital plans that blend creative ideation with commercial impact at scale. As a senior leader, you will shape best practice and influence artist teams and partners. What you'll do: - Own the end to end delivery of Digital and Audience campaigns across CG priorities, ensuring plans are aligned to agreed commercial objectives (streaming consumption, sales) and delivered within approved budgets and access constraints. - Partner closely with artists, management and agencies to develop compelling content strategies, translating ideas effectively across platforms while remaining authentic to artist worlds and fan behaviours. - Manage the Audience Development team (2 members of staff), setting direction and overseeing delivery of digital and content plans , with a focus on DSP/Social support, First-Party Data acquisition, Creator and Community strategy, and D2C. Develop the team’s ways of working with newest team members Video Producer and Music Content Creator. - Proactively identify new and nontraditional opportunities for artist pro...