Marketing Enablement Lead, Offers & Incentives

Job description

Requisition ID: 256744 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The successful candidate will be part of a dynamic, innovative team that supports Campaign Execution and Offer Management within Scotiabank’s Canadian Bank Analytics group. This role owns the end-to-end offer configuration lifecycle across both mass and targeted marketing campaigns, translating business intent into clear offer constructs, offer fulfillment rules, testing plans, and in-market deployment. Is this role right for you? In this role, you will: Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have: - Lead offer configuration and design for mass and targeted marketing campaigns on a vendor managed offer management platform (Zafin). This includes offer constructions, set up fulfilment payout criteria, monitoring on offer performance, management of customer inquiries and investigations around offer payouts. - Provide consultation and expertise to business/product teams on existing offer capabilities and on new offer constructs; translate campaign objectives into platform-ready requirements and conf...