Copywriter
Petstock · Melbourne, Victoria, AU
Why Petstock Group Is Where You Belong We are continually inspired by pets and animals to be better people, both in our careers and our everyday life, making...
Job description
Why Petstock Group Is Where You Belong We are continually inspired by pets and animals to be better people, both in our careers and our everyday life, making an impact for Pets, People and the Planet! Words matter. So does how they make people feel. This role is open due to an internal promotion, and we are looking for a copywriter ready to step in and make a real impact. As our Copywriter, you will shape how our brand sounds across all digital channels, turning ideas into clear, engaging content people enjoy reading. From punchy social posts and paid campaigns to thoughtful blogs, eDMs, landing pages, and SEO‑optimised website copy, your words will bring our brand to life in the real world. You will manage and refine our tone of voice across websites and platforms, ensuring consistency with brand standards and best practices. What you will be writing (and loving) Crafting engaging copy across social media, eDMs, blogs, paid media and landing pages Helping shape and protect a clear, consistent brand tone of voice Writing SEO‑friendly content backed by keyword research and search data Collaborating with channel managers and stakeholders to bring campaigns to life Contributing ideas,...