CONTENT AND COMMUNITY STRATEGIST

Job description

The Content and Community Strategist is responsible for shaping and sustaining Ithaca College’s brand presence across social media and emerging digital platforms. This role leads day-to-day social media planning, video-first content development, and community management, translating institutional priorities and editorial initiatives into compelling, on-brand content, with a focus on visual-first channels like Instagram and TikTok. Serving as a key brand steward, the Strategist maintains a consistent cadence of high-quality, brand-aligned content, mentors a team of student content creators, and partners closely with creative and editorial colleagues to shape and deliver high-quality social-first storytelling. This position balances strategic judgment with hands-on execution to strengthen audience engagement, ensure tonal and visual consistency, and advance the College’s storytelling goals and reputation. The Strategist actively cultivates Ithaca College’s social communities through thoughtful, timely engagement—commenting, sharing, and participating in conversation—while shaping an institutional voice that feels authentic, responsive, and platform-appropriate. This role does not req...