Senior Director, Growth and Lifecycle Marketing

Job description

We're hiring a Senior Director of Growth & Lifecycle — a strategic, fast-paced, hands-on leader who will own the full customer journey from first touchpoint to long-term retention. This role sits at the intersection of performance marketing, creator-driven growth, and lifecycle strategy — connecting every acquisition channel with the retention engine that drives real, sustainable LTV. You'll oversee Paid Media, Podcast, Affiliate, Influencer, Content, OOH, OTT, Email, and SMS — and you won't just manage them. You'll integrate them into a seamless, data-driven growth system. Please note that this is a hybrid position of 4 days/week in our Los Angeles office. What You'll Do: - Build and execute a comprehensive full-funnel growth strategy spanning acquisition, lifecycle, and retention marketing, directly aligned to company objectives and long-term business growth - Own and scale Affiliate programs, including partner strategy, commission structures, incrementality tracking, and performance optimization - Lead Influencer & Creator Marketing from end-to-end — program design, sourcing, contracting, relationship management, and performance measurement - Drive Content strategy that fuels bo...