Director, Brand Lead

Job description

Job Description The Director, Brand Lead will report into the VP of Marketing, Sales and Commercial Training, this position will lead the Marketing Team dedicated to developing brand strategy and execution within Deciphera’s and Ono’s Hematology portfolio. Key Responsibilities: Developing a Comprehensive Strategic Brand Plan (50%) Oversee the Product Marketing Team (40%) Act as Commercial representative for Life Cycle Management of the Product (10%) Other duties and responsibilities as assigned - Align across functions to develop a comprehensive pre-launch and launch plan. - Develop brand strategies and a comprehensive promotional plan across audiences, both HCP and patient, and across platforms. - Lead Launch Readiness efforts cross-functionally. - Motivate and mobilize the entire commercial team and cross functional partners with a sense of purpose and urgency to optimize commercial strategy, and execute upon tactics and customer outreach in line with brand strategy. - Ensure integrated marketing plans across marketing colleagues to satisfy brand strategies. - Oversee one direct report to ensure commercial success for product and provide coaching/mentoring to develop talent pool...