EMEA Head of Marketing, Citi Private Bank, Director

Job description

The EMEA Head of Marketing for Citi Private Bank is a strategic leadership role, pivotal in defining and driving the regional marketing strategy across Europe, the Middle East, and Africa, aligned to Citi Private Bank's global Private Bank marketing framework. This role involves evolving our marketing approach from an event-centric model to a comprehensive 360-degree strategy, interpreting global priorities to reflect regional market dynamics, client needs, and business objectives. As a key member of the EMEA Private Bank leadership ecosystem, the individual will act as a strategic partner to internal stakeholders, ensuring marketing is a proactive driver of client engagement, growth, and franchise strength across the region. This leader will ensure all marketing initiatives deliver a consistent, differentiated, and impactful experience for our Ultra-High-Net-Worth (UHNW) clients, shaping global priorities locally rather than merely executing them. Responsibilities: internal policies. Qualifications: Education: - Define, lead, and implement the EMEA Private Bank marketing strategy, aligning with global objectives while ensuring local relevance and regulatory compliance. - Transitio...