Director, Marketing Change Enablement (DMP Strategy)

Job description

Director, Marketing Change Enablement (DMP Strategy) Location: Remote – European Time Zones (CET). Candidates must be based in and eligible to work from a Randstad operating country within the CET band (e.g., The Netherlands, Germany, UK, Spain). Working Conditions: This is a remote/hybrid role requiring full availability during Central European Time (CET) business hours to support our global marketing organization. Role Summary: We are seeking a Director of Marketing Change Enablement to lead the global transition from traditional, relationship-based marketing to a digital-first, data-driven ecosystem. You will be the primary architect for the successful launch, adoption, and operationalization of our Digital Market Place (DMP) , enabling hyper-personalized customer experiences at scale. Important Note: This is a Strategic Change & Operational Leadership role, not a technical software development or local execution role. What You Will Achieve: Design a 3-Year Strategic Roadmap: You will execute a comprehensive DMP strategy focused on maximizing global marketing performance and ensuring operational readiness. Bridge the Global-Local Gap: You will move the organization away from 40...