Senior CRM and Loyalty Executive - Iglu Ski

Job description

About Iglu Ski Iglu Ski is the UK's largest ski holiday agent, passionate about getting our customers on the slopes. We are a dynamic, fast-paced business that values innovation and customer focus. We're looking for a Senior CRM and Loyalty Exec. to take ownership of our email marketing, customer retention strategy and drive lifetime value. The Role: As our Senior CRM and Loyalty Executive, you will be responsible for planning, executing and optimising our email marketing and loyalty initiatives. This role is crucial for engaging our existing customer base and encouraging repeat bookings. Key Responsibilities: Manage the day-to-day operation and performance of the email marketing platform. Plan campaigns and automated trigger emails that drive repeat purchase and retention, taking ownership of the customer contact flows. Design, write and build segmented email campaigns, ensuring relevancy and personalisation for different customer groups. Ideate and implement new initiatives for growing our database. Monitor and report on key CRM metrics (open rates, click-through rates, conversions), using insights to drive recommended improvements. Support the development and implementation of a...