Senior Marketing Manager, Employer & Advisor Marketing

Job description

Job Description: Note: Fidelity is not providing immigration sponsorship for this position As a member of our Fidelity Workplace Employer & Advisor Marketing (EAM) team, you will join a group of marketers focused on driving Workplace Investing value prop and messaging activation, employer brand awareness, and cross-functional storytelling through engaging content and experiences. Your role will be focused on generating and coordinating B2B employer awareness activities. Specifically, you will: Co-create and execute the marketing plan for B2B brand value prop related activities Co-create and activate the messaging for Workplace, including horizontal and vertical alignment Work across EAM to coordinate top themes and ideas for Paid Media coordination, website placement, and content creation. Coordinate a mid-funnel content calendar and social calendar Ensure employer messaging alignment with Meetings & Events Liaison with insights team to conduct brand research to create benchmarks on awareness and engagement Support cross-team innovation initiatives as needed The Expertise & Skills You Bring A bias toward action; independent self-starter Minimum of 7 years of experience in marketing...