Director, Omnichannel Marketing - HCP+DTC (Dermatology)

Job description

The Director of Omnichannel Marketing (DTC + HCP), US Dermatology is responsible for leading, developing and completing comprehensive US digital marketing strategies to reach, educate, and activate consumers and HCPs across the omnichannel ecosystem, including web, social media, influencer, paid media, and CRM, carried out in collaboration with the Dermatology alliance team. The Director formulates and fosters innovation to provide optimal patient and customer experience. This role requires a strategic and creative problem solver with a deep understanding of bio/pharmaceutical brand marketing, digital and omnichannel marketing trends, and online consumer/HCP behavior. This role will report to the Senior Director of Dermatology Consumer Marketing. A Typical Day Might Look Like this: - Lead the development of the Dermatology Omnichannel Marketing strategy (DTC and HCP) and ensure it aligns with the overall brand strategy across all current and future Dermatology indications - Lead and mentor consumer and HCP digital marketing/NPP professional(s), fostering a collaborative and innovative work environment - Demonstrated leadership experience managing direct report(s), fostering a colla...