Go-to-Market Strategist

Job description

About Acrisure A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible. Summary: The Go-to-Market Strategist translates segmentation, messaging, and value propositions into actionable, prescriptive Go-to-Market strategies that drive growth across products, solutions, and industries. This role defines multi-product narratives, cross-sell and upsell motions, and sales plays that clearly articulate who to target, what to say, and how to engage buyers effectively. The go-to-market strategist is crucial for setting the vision and aligning marketing and sales programs with...