Paid Media Specialist

Job description

Context & Impact As part of Lansweeper’s global marketing engine, the Paid Media Specialist plays a pivotal role in shaping how we reach, influence, and convert our target audiences across digital channels. You will translate Lansweeper’s strategic goals into integrated, data‑driven paid media initiatives that strengthen brand visibility, accelerate demand, and enable predictable, scalable pipeline creation. Your Goal: Own and lead Lansweeper’s paid media strategy across global market. You will design full-funnel paid media programs, define a long‑term vision for digital advertising, driving measurable performance improvements that support both brand and revenue objectives. Challenge: The main challenges you will face are: Building a cohesive global paid media strategy that spans multiple business motions while ensuring alignment with broader marketing goals. Managing complex budgets and channel mix across SEA, display, programmatic, paid social, paid video, ABM, Referrals (Software Review Platforms), etc. Ensuring strong performance measurement, attribution clarity, and data‑driven decision‑making in a rapidly evolving digital landscape. Leading cross‑functional collaboration to e...