(Senior) Product Manager- Rare Diseases

Job description

Job Description: Ferring + You Drive impactful, patient-centered marketing strategies that maximize product value and strengthen market position across Germany. By combining data-driven insights, cross-functional collaboration, and innovative omnichannel approaches, the role ensures meaningful customer engagement and improved patient pathways. The mission is to translate business objectives into sustainable growth and tangible healthcare impact. Your day at Ferring: In this position, your primary tasks will be to: Lead the development and execution of marketing strategies for assigned products and indication areas in Germany Design and implement integrated campaigns, concepts, and action plans aligned with business objectives Continuously monitor market trends, submarkets, and competitive developments to refine product positioning Conduct ongoing business analysis (e.g., NPP, product performance, market opportunities) Develop product profiles, marketing plans, and brand strategies, including value-added concepts Identify and drive innovative initiatives to improve patient pathways and customer value Plan and coordinate sales activities (e.g., SKU planning) in close collaboration wi...