Digital Marketing Manager, Performance & E-Commerce

Job description

Fraserway RV is part of the Adventurer Group, Canada’s only coast-to-coast RV dealer network. We support customers through every stage; buying, renting, servicing, and outfitting their RV. Success in this role means being close to the action, collaborating with sales, marketing, and operations, moving quickly, testing ideas in real time, and seeing the direct impact of your work. In this hands-on role you will be building, launching, and optimizing campaigns alongside one of the best teams in the industry. This is a full-time hybrid role (4 days in-office) with a growing, multi-channel business. Base salary starts at $85,000+ (based on experience) What You’ll Be Doing: Drive the Traffic (Customer Acquisition): Build the Funnel (Website & Landing Pages) - Plan, launch, and optimize paid campaigns (Google, Meta, YouTube, marketplaces) - Optimize for CPL, CAC, ROAS, and lead quality - Create and optimize landing pages that convert - Optimize conversion across all digital properties (RV, Rentals, Shopify) Run the Store (Shopify E-Commerce): Keep Customers Coming Back (Email & Lifecycle) Track the Journey (Analytics & Performance) - Own the performance of our Shopify parts store as a re...