Digital Marketing Specialist *PC 1604

Job description

Your Role: This position is primarily responsible for executing and optimizing digital campaigns and analyzing campaign performance data to drive brand visibility, customer engagement, and qualified lead generation. This position also supports digital campaign execution and CRM lead entry and management, as well as tracking digital and other marketing performance analytics to ensure measurable impact and alignment with business objectives. In addition, this role partners closely with the Product Marketing, CRM, HQ Digital Marketing, Sales, and regional Marketing teams to ensure seamless campaign delivery, accurate lead routing, strong data integrity, and actionable reporting that supports leadership decision-making. Requirements: - Support digital marketing and marketing automation tasks. - Help build, execute, and optimize multi-channel digital campaigns (email, landing pages, social, paid media). - Assist with cleaning and managing the digital marketing database. - Help build and deploy landing pages. - Support MarCom projects and special marketing initiatives as needed. - Collect, analyze and report on data collected from CRM, SAP Marketing Cloud, digital platforms, web analytic...