Marketing Manager - Trade

Job description

The Role Work for one of the largest appliance brands globally – Haier. Together with the cutting-edge Fisher & Paykel team, you’ll be joining a business on an exciting innovation journey. This partnership is driving future focused solutions that are reshaping the appliance industry, making it a fantastic time to come on board. We’re looking for an experienced marketer to take on the role of Marketing Manager - Trade , leading partner marketing channel strategies and campaigns across Australia. The Marketing Manager - Trade is responsible for deeply leveraging our commercial partnerships across retail, builder and kitchen specialist channels to deliver brand and product marketing objectives. This is achieved through two distinct but complementary workstreams: Co-Marketing , which targets the end consumer through our trade partners’ channels to build brand awareness and drive product conversion; and Trade Partner Enablement , which targets the trade partners themselves to build advocacy, belief and share of their business for our brand and products. Contributing to the overall achievement of market share, revenue & profit objectives and overall brand health. Key Role Responsibilitie...