Analyst, Paid Social

Job description

Do you thrive off of the energy of being part of a passionate team? Are you looking to grow your career with an organization that truly believes in the power of social and teamwork? As the Analyst, Paid Social , you will be the day to day manager of social media efforts for a client’s brands. Responsibilities include executing social media strategies, social listening, paid social advertising, reporting, and analysis. You will work alongside partner agencies and internal teams to ensure social efforts are completely integrated with your client’s marketing efforts. The ideal team member will be able to: - Develop and execute social media strategies for client’s brands - Use existing/strong experience in paid social to activate programs across networks such as Facebook, Twitter, Instagram, etc. - Showcase a deep understanding of the client’s brands and disease states, and determine how social media can provide a benefit to their audiences (HCP and DTC) - Work alongside analytics team to determine measurement plans - Leverage and manage social listening tools/projects to develop strategies and analyze competition and audience segments - Maintain content calendar, outlining promotional...