Group Director, Brand & Demand Strategy (Remote US)

Job description

Group Director, Brand & Demand Strategy The Role in One Sentence: Own the strategic thesis for every new client engagement at Directive — the why and the how behind how we're going to hit the client's actual business goals — and use that thesis to drive pilot-to-retainer conversion across our Performance, Communications, and Commerce divisions. Why This Role Exists: Directive runs a 90-day pilot model. If a client converts out of the pilot, the contract renews for 12 months. The single highest-leverage point in the entire client lifecycle is the strategy set in the first 30 days of that pilot — because a coherent, business-grounded strategy is what determines whether the pilot delivers results worth renewing on. Today, our CEO personally serves this function for new engagements. It is the highest-ROI activity in the business and it is not scalable through him alone. We are hiring one senior, deeply consultative strategist to take this over. This role is not about adding more strategy headcount. It is about investing in a single person with the range, judgment, and subject-matter depth to set the strategic direction across every new engagement, regardless of vertical (Services, Indu...