Retail Media & Commerce Lead

Job description

Agency: Havas Market Job Description: The Retail Media & Commerce Lead will support the evolution and execution of integrated Retail Media, Commerce and Marketplaces initiatives across clients and internal teams. Positioned as a senior hybrid expert, this role bridges media, content, commercial performance, and marketplace operations. The Retail Media & Commerce Lead is responsible for designing data‑driven strategies, driving performance excellence, and enabling best‑in‑class activation across Retail Media and eCommerce environments. This role influences capability building, supports cross‑functional alignment, and enhances client outcomes through strategic depth and operational expertise. Key Responsibilities 1. Strategy & Client Advisory 2. Retail Media & Commerce Operations Excellence 3. Internal Capability Development - Develop and refine integrated strategies across Retail Media, eCommerce, content, and digital shelf. - Present innovations, new platform features, and best practices across Retail Media and marketplace environments (Amazon, marketplaces, eRetailers). - Educate and support clients on key commerce levers: digital shelf optimization, content quality, conversion dr...