Vice President, New Store Openings & Transfers

Job description

Overview The Vice President of New Store Openings (NSO) and Transfers is responsible for defining and owning the strategic vision for enterprise-wide new store growth, ramp performance, and franchisee profitability across all WellBiz Brands business units. This executive provides end-to-end leadership over the new store lifecycle, including presale strategy, marketing, staffing, operational readiness, and service provider training, with full accountability for early-stage studio performance, ramp timelines, and unit-level economics. The VP will architect and continuously evolve scalable, best-in-class NSO systems and growth frameworks that drive consistency across brands while enabling targeted customization. This role is critical to optimizing speed-to-revenue, and delivering measurable franchisee return on investment. As a key member of the operations leadership team, this leader partners closely with the COO and cross-functional executives to align strategy, resources, and execution. Success in this role requires deep expertise in presale strategy, multi-unit operations, and scaling service-based businesses, combined with strong executive influence and the ability to lead throug...