Marketing Operations Manager

Job description

Role Overview The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes. This role ensures strong alignment between Marketing and Sales, enabling efficient pipeline generation and revenue acceleration. This leader will manage a team of specialists and partner closely with Industry Marketing , Sales Excellence & Enablement , and Product Marketing. The ideal candidate brings expertise in Account-Based Marketing (ABM), Salesforce, email campaign strategy, lead lifecycle management, and lead scoring optimization, coupled with strong competencies in being data-driven, customer-first, and process-oriented. Key Responsibilities: Marketing Operations Leadership: Lead, mentor, and develop a high performing Marketing Operations team. Build and drive the marketing operations roadmap with an emphasis on efficiency, scalability, and data integrity. Partner with Marketing leadership to establish KPIs, reporting frameworks, and operational governance. Campaign Strategy & Execution: Oversee the configuration , deployment, and optimization of email and multi-channel campaigns. Ensure aud...