Database Marketing Specialist

Job description

We’re seeking a detail-oriented, team player to help keep our contact and account database accurate, complete, and up to date. In this role, you’ll work closely with marketing, sales, and other teams to enrich and maintain our audience data—ensuring we capture the right information, identify nuances in qualification rules, and close any gaps. What you will do: - Data Quality & Enrichment - Audit and clean existing records: identify duplicates, outdated information, and data gaps - Acquire new data from reputable sources and validate it against our requirements - Implement and refine processes (manual or tool-based) to standardize, merge, and update records - Track and report on database health and ongoing cleanup efforts - Process & Rule Management - Learn and apply qualification criteria to ensure data meets business needs - Spot subtle inconsistencies or edge cases in how rules are interpreted - Propose and document improvements for ongoing quality assurance - Cross-Functional Collaboration - Serve as a trusted liaison to marketing, sales, and other partners. Understand their data needs and respond promptly to requests - Share basic database best practices and contribute to inter...