JobMesh

Vice President of Marketing

Lowlands Group · Milwaukee, Wisconsin, US

Lowlands Hospitality Job Description: VP Marketing THE POSITION The VP of Marketing is the leader of the marketing, events, and catering functions for Lowlan...

Job description

Lowlands Hospitality Job Description: VP Marketing THE POSITION: The VP of Marketing is the leader of the marketing, events, and catering functions for Lowlands Hospitality - that means strategy, annual and weekly planning, storytelling and overall execution of marketing and brand objectives. This hands-on, deeply engaged, self-driven position will lead the vision and execution of marketing and brand while guiding a talented marketing and events team, partnering closely with operations and creative, and supporting our events business in a way that drives both sales and experience while utilizing data and analytics. Success in this dynamic role will require positive energy, curiosity, and a genuine love for hospitality. Success will depend upon strategic thinking, organization & planning, and data-driven decision making. And success will be measured by team leadership, cross-function collaboration, a clearly communicated strategy and plan, and of course, continued sales growth through marketing and messaging execution. THE RESPONSIBILITIES Marketing Strategy & Execution Execution and Development of Our Brands Events & Catering Strategy & Growth - Build and lead a forward-thinking ma...