Marketing Specialist

Job description

Ready to make your mark in healthcare? Bring fresh ideas, creative energy, and a hunger to learn as you help shape marketing strategies that reach patients across Portugal. Your new role: As a Marketing Specialist, you'll be at the forefront of the execution of our brand strategies. This is a role where your creativity, versatility, and fresh perspective will directly influence how we reach healthcare professionals across the country. You'll have the freedom to experiment with new approaches while learning from experienced colleagues in a supportive, collaborative environment. Your responsibilities will include: - Definition and execution of marketing brand plans for both healthcare professionals and consumers, ensuring alignment with global objectives while meeting local market needs - Coordinating multi-channel marketing campaigns that boost brand visibility and engagement across field force, digital platforms, events, and medical congresses - Managing the localization of global materials, working closely with agencies and internal stakeholders to ensure compliance with local regulations - Monitoring brand performance, KPIs, and campaign effectiveness, using data analytics to ide...