Associate Director, Marketing - HCC

Job description

Job Description Our commercial teams are passionate about bringing our medicines and vaccines to our customers around the world. The Pulmonary Arterial Hypertension (PAH) brand team is recruiting an Associate Director of Consumer Marketing to lead the strategy, development, and sustained performance of the Patient Adherence Program designed to help patients start therapy, stay on therapy, and achieve the best possible experience over time. This role is accountable for building an integrated adherence ecosystem, combining patient insights, behavioral science-informed interventions, omnichannel engagement, hub/specialty pharmacy coordination, and robust analytics, to deliver measurable patient impact and outcomes. Reporting to the U.S. Consumer Marketing Lead, the Adherence Program Lead will operate as a cross-functional orchestrator of the program, setting the vision, driving execution, establishing governance and measurement, and evolving the program through continuous improvement and innovation in close partnership with key internal and external stakeholders. Within the first 12–18 months, the successful leader will: Stand up and scale an omnichannel adherence program that measura...