Sr. Marketing Analytics Engineer

Job description

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. As a Sr. Marketing Analytics Engineer , you will sit at the intersection of data engineering, data science, and generative AI. Your mission is to transform raw marketing data into a conversational asset, enabling the organization to query complex datasets as easily as sending a google chat message. This isn't just a "dashboard" role—it is a technical architect position focused on building the "Marketing Intelligence Layer." You will be responsible for the full lifecycle of data: from complex SQL modeling and predictive ML to the development of agentic tools that translate natural language into executable code and back again. What you’ll do: Strategic Dashboards : Designing high-impact Tableau visualizations that track B2B marketing metrics. ML Output Integration : Visualizing the results of predictive models (e.g., showing "Predicted Churn" risk segments). Data Unification : Building complex joins and CTEs (Common Table Expressions) to create a "Golden Record" of customer...