Trade Marketing Manager CZ/SK

Job description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote from Hiring Manager: As the strategic bridge between Marketing and Sales, the Trade Marketing Manager CZ/SK drives the commercial transformation of our brand strategies into winning channel executions. This leader ensures that our Trade Marketing Strategy is realized across both On-Trade and Off-Trade environments, maximizing brand equity and market share through expert team leadership and data-driven category insights. Meaningful Work From Day One: You will lead the Trade Marketing department for the Czech and Slovak markets, overseeing the end-to-end commercial activation strategy. Your role is to harmonize brand ambitions with channel realities, ensuring that the team delivers compelling point-of-purchase (POP) activities that convert shoppers into buyers and consumers into brand advocates. You will be a key voice in the Senior Leadership discussions, providing channel expertise to shape long-term growth. What You Can Expect: Team Leadership: Lead, coach, and deve...