Senior Paid Media Specialist, B2B Performance Marketing

Job description

Summary of the Role We are seeking a data-driven Senior Paid Media Specialist, Demand Creation to own strategy and hands-on execution across paid media channels including DV360 Display, Google, Online Video, Social (LinkedIn, Meta, Reddit) and other digital marketing platforms to drive qualified leads and pipeline for our B2B solutions. You will lead full-funnel demand creation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals. About the Role: Make budget and channel recommendations for paid media investment to deliver against Familiarity and Engagement , QL, and pipeline targets across our B2B product portfolio. Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on KPIs. Test new platforms including Reddit, TikTok and other platform ads to increase awareness and familiarity with our brand and key pr...