Sr Analyst, CRM

Job description

About the Role You will support the team in driving brand sales and optimizing the marketing investment across our digital and print channels. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The key responsibilities include executing testing and targeting strategies and scaling successful campaigns. You will partner closely with digital and print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs. A successful candidate will have relevant experience in performance marketing, possess an analytical mindset, be highly detail oriented, flexible and thrive in a fast paced, multi-channel retail environment. Strong excel skills are highly important attributes . Responsibilities: Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance Prepare seasonal a...