Growth Marketing Manager

Job description

About the role: What's in the Box You will join our Growth team in Amsterdam as a Growth Marketing Manager, sitting at the heart of how HelloFresh acquires and retains customers across the Benelux region. Your work will directly shape the marketing strategies that bring HelloFresh into more homes, and keep customers coming back. You will move fluidly between data and execution, turning campaign insights into concrete action and working alongside local and global teams to make it happen. This is a role where your analytical thinking and hands-on drive will have a real, visible impact on the business. What you'll do: The Recipe: - Drive and optimise growth marketing initiatives across channels, covering the full funnel from acquisition through to retention - Analyse campaign and business performance on an ongoing basis, translating data into clear insights and actionable recommendations for stakeholders - Build and contribute to business cases that inform budget decisions and support the exploration of new growth opportunities - Design, run, and document structured testing initiatives, across creatives, audiences, and messaging — to improve conversion and optimize campaign costs. - C...