Senior Search Specialist

Job description

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide. Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere. An exciting role has become available for a SEM Specialist to join the White Fox family based at our stunning office in Rosebery. Think this could be you? Apply below! Key Responsibilities: - Reporting into the Digital Marketing & Affiliates Manager, the ideal Senior SEM Specialist will assist in implementing, monitoring and managing industry-leading performance media strategies, with a focus on paid search. Day to Day: - Smart bidding strategy optimisation (tCPA, tROAS, value-based bidding) - Manage allocated budgets, ensuring efficient allocation of resources to maximize performance - Daily monitoring of spend, ROAS, CPA, CVR and revenue contribution across our Google ecosystem - Feed optimisation for Shopping and Performance Max - Campaign structuring aligned to product categories and regional priorities - Identifying diminishing returns and marginal ROAS thresholds - Forecast traffic, spend and revenue by region - Write high-...