Media Planner Specialist

Job description

Job Description In support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. The core responsibilities of the role are: 1) Ensuring that all activities related to media planning guarantee compliance with the guidelines defined 2) Supporting the planning of institutional communication offline and online 3) Coordinating the set up of creative campaign production. Qualifications: 1.01 Supervises the activities in accordance with the Brand communication strategy, in order to guarantee that all activities related to media planning ensure relevance to the guidelines 1.02 Supports the planning of offline and online institutional communication, suggesting the most appropriate channels in accordance with the communication strategy and the available budget 1.03 Manages, evaluates and measures the most appropriate channels in order to ensure that online and offline communication planning is ensured and respected in accordance with the required standards 1.04 Supervises, monitors and measures the Media activities of each campai...