Social Media Specialist

Job description

POSITION SUMMARY: The Social Media Specialist supports the execution of the company’s social media strategy across corporate channels. This position is responsible for day-to-day social media operations, including content planning, copy development, publishing, channel management, and performance reporting. The role also supports content that advances business objectives, employer brand, recruiting efforts, and culture-related communications. The ideal candidate will have experience managing corporate social media channels, developing platform-appropriate content, coordinating with internal stakeholders, and using analytics to evaluate and improve performance. RESPONSIBILITIES: - Plan, write, publish, and manage content across company social media channels - Maintain and update the social media editorial calendar in alignment with business priorities and communication needs - Draft, edit, and adapt social copy for platform, audience, and message objectives - Coordinate with internal stakeholders to identify stories, gather source material, and develop content - Support content development for organizational announcements, campaigns, recruiting initiatives, employer brand, and cultu...