121 Marketing Lead | Dan Murphy's & Langtons

Job description

Company Description Let’s create a more sociable future together At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you! Job Description: As the 121 Marketing Lead you’ll be responsible for the development and execution of multi-channel lifecycle marketing campaigns and initiatives across Dan Murphy’s and our premium wine online retailer Langton’s. You’ll lead the customer strategy, monitoring and optimizing key customer health metrics (frequency, churn, share of wallet, engagement). In order to make data driven channels work cohesively, that deliver a segment based experience, evolving to a true 1:1 personalised experience as we progress on our tech roadmap. You will also be responsible for the creation and ongoing management of multi-channel customer journeys, reviewing and optimising to enhance the customer experience. Supporting the 121...