Account Director, Influencer Strategy

Job description

Who We Are Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations. Account Director, Influence: Job Summary: The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer & creator marketing initiatives. This role engages in high-level discussions with clients, ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead cross-functional collaboration, contribute to industry thought leadership, and advocate for innovation in influencer marketing. Key Responsibilities: - Provides strategic direction for influencer marketing, ensuring alignment with brand objectives and business KPIs for some of our top lifestyle and CPG clients. - Partners with cross-functional leads—including Creative,...