JobMesh

Commercial Excellence Manager Grocery

Affinity Petcare · IT

Your Role We are looking for a Commercial Excellence Manager for the Grocery channel, reporting to the Commercial Excellence director . In this role, you wil...

Job description

Your Role We are looking for a Commercial Excellence Manager for the Grocery channel, reporting to the Commercial Excellence director . In this role, you will lead the development and execution of trade marketing strategies aimed at accelerating growth and improving in-store visibility. You will manage a team of four people, ensuring strong collaboration with Sales and Marketing to deliver best ‑ in ‑ class activation plans across key customers. What you will do: - Lead the Trade Marketing strategy for the Grocery channel, defining annual activation plans consistent with brand and commercial priorities. - Manage, coach, and develop a team of four Trade Marke teers , ensuring excellence in execution and strong cross-functional alignment. - Build and implement the customer activation calendar, including promotions, in-store visibility, product launches, and category initiatives. - Collaborate closely with the Sales Team to develop tailored shopper activation plans for top retailers. - Monitor and analy s e market trends, shopper insights, and category performance to identify growth opportunities. - Manage the trade marketing budget, ensuring efficient allocation, ROI analysis, and co...