Marketing Data Analyst II

Job description

Requisition ID: 65328 Title: Marketing Data Analyst II Main Objective: The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners. Essential Duties and Responsibilities: - Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates. - Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement. - Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks. - Extract and transform data from various sources and load it into BigQuery for in-depth analysis. - Write SQL queries and utilize BigQuery's data processing capabiliti...