Senior Director, Digital Growth Marketing

Job description

About the company Brio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality. About the role: The Senior Director, Digital Growth Marketing owns the engine that gets new customers to Brio and brings existing ones back and is accountable for the revenue that engine produces. You’ll set strategy and lead execution across paid search, paid social, affiliate, display, marketplaces, and SEO, partnering with CRM, brand marketing, merchandising, creative, and engineering to drive profitable customer acquisition, repeat purchase, and subscription growth. You’ll set the pace for the team and the bar for performance. You will manage an in-house paid media team and/or performance agencies, own the budget, and report on ROAS, CAC, LTV, and demand on a daily, weekly, monthly, quarterly, and annual cadence. This role is hands-on, analytical, and cr...