Brand Marketing Manager, AWC Digital Studios

Job description

WHY JOIN ALO?: Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. OVERVIEW: The Brand Marketing Manager, Alo Wellness Club (AWC) Digital Studios, will lead culturally relevant, brand-first marketing strategies that drive platform growth and member acquisition among next-generation consumers, with a focus on Gen Z and Millennials. This role is responsible for developing integrated campaigns that position AWC at the center of wellness, culture, and community while aligning cross-functionally across Influencer, Paid Media, Social, PR, CRM, Product, and Content teams. This individual will serve as a key connector across the broader Alo ecosystem—bringing together brand storytelling, creator strategy, and growth initiatives to build awareness, relevance, and conversion. The ideal candidate deeply understands digital culture, creator ecosystems, campus culture, and emerging wel...