DIRECTOR, SEAMLESS DIGITAL BUSINESS

Job description

Define and guide the strategy behind Kroger’s owned digital channels. Accountable for the business operations and overall performance of the Digital/eCommerce business. Focus on the full digital funnel, including growth, revenue generation, and customer engagement. Ensure the development of a clear customer value proposition on Kroger-owned properties (e.g., pickup, delivery, express) and integrate emerging trends to shape digital engagement and growth strategies. Ensure digital strategies are developed and real-time performance data informs adjustments to ensure continued alignment with the company’s business objectives. Monitor key metrics and adjust the strategy when needed. This position uses deep analytics and insights to drive data-driven decisions, continuously optimizing the strategy to maintain a competitive advantage. The role will also feed strategy to planning and Go-to-Market teams to build plans that align with Kroger’s growth and market positioning. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety. - Define the overarching strategy for all Kroger owned digital modalities and lead the team to align with the broader...