Brand Director

Job description

As our Brand Director you are the strategic steward of the Insomnia Cookies brand. You play a critical role in the brand’s positioning, purpose, and point of view — ensuring clarity, consistency, and on time relevance across every customer touchpoint. This role partners closely with the Creative Director, who brings the brand to life through visual identity, storytelling, and execution. Together, you ensure Insomnia shows up with a clear strategy and a distinctive creative expression that drives both cultural relevance and business impact. Sitting at the intersection of consumer insight, brand strategy, and performance, the Director, Brand translates customer and cultural understanding into a cohesive brand roadmap that informs campaigns, product launches, partnerships, and experiences — all in service of long-term brand equity and growth. SWEET POSITION PERKS: •We operate on a 4-day work week, with Fridays as a flex day. While not a standard workday, employees should remain accessible for urgent or time-sensitive needs as our bakeries operate through the weekend. A highly visible leadership role where your work will directly shape brand identity and culture. •Rich opportunity to b...